Business Ethics

Business Ethics Essay I own a local business that provides Internet access to individuals and businesses, my business is one of four businesses in the local market that provide internet access to both individuals and businesses. Each of the four businesses charges the same price of twelve dollars a month for unlimited dial up services. My businesses breakeven price is seven dollars per customer, so no matter what I must charge it least seven dollars per package in order to cover all my costs. Recently my business and the other three businesses have begun to enter into a price war, to ensure that my business isnt destroyed I will have to develop specific pricing strategies based on certain situations brought upon by my competitors. Demand for my businesses service is often fluctuating because of the constant price changing between my competitors and I. Demand for my service is affected by changes in prices because people are drawn more toward the lowest priced Internet service providers The provider that offers the most bonuses and upgrades along with a strategically low priced internet service, will most likely succeed in bringing in the most customers. Dramatic price drops by my competitors would make it hard for my business to stay afloat because my breakeven price is seven dollars per person, so if they drop their prices to seven dollars or less, then my business would probably have to close because of insufficient profits. My business has three competitors selling the same service as I am, and most any of their business decisions can affect my business in either a positive or negative way. If those businesses are able to drop their prices and offer more extras with their Internet service than my business is able to, it could result in a dramatic loss of business for me and a gain of business for my competitors. The opposite could also occur, my competition could start losing profits and have to raise their prices to maintain operations. In this instance some of their customers might switch to my Internet provider so they wouldnt have to pay higher prices. My customers who were previously thinking about switching to one of my competitors will now decide to stay with my business rather than switching to a provider with fluctuating prices. Having too many of the same kinds of businesses (such as an internet service provider) in the same area, results in a loss of business for everyone because now consumers have so many options of which business to choose form. Where as if my business was in an area where it was the only Internet service provider or it had only one business competing for consumers, I would have a much larger amount of customers. Other than price changing, there are many other methods I could use to attract new customers and retain current customers. One method which some of my competition has used to gain new customers is by offering extras with their service. Extras such as, free personal web pages, free e-mail services, and answering machine services so that dial up users wont have to worry about missing important calls. Another way of attracting new customers would be to use different marketing techniques or perfecting the current marketing techniques that my business uses. I could use different kinds of media to attract specific target markets by using market segmentation. I could use Internet media to my advantage by having a sufficient website promoting my business, Internet marketing would be extremely helpful to my business in particular because anybody who goes to my website would be using some form of Internet which would make them a potential customer to my service. Other ways of attracting new customers would be to target certain groups, for instance my business could market in college campuses that for a certain time period all college students can have their first six months of service at seven dollars rather than the original twelve dollars per month. By doing this I open up the door to potential long-term customers because college students are going to need the Internet for the rest for their lives. By targeting them at a young age my business could try and fulfill their current .

Integrated Marketing Communications Strategy Assignment

Integrated Marketing Communications Strategy - Assignment Example We target males and females ageing between 13 to 21 in eastern Canada. In order to create awareness and drive sales for our product, we need to create an integrated marketing communication strategy. Body Integrated marketing communication strategy refers to coordinating and integrating various communication channels of the company in order to deliver a consistent, clear, compelling message about the company and its products. It refers to recognize all such touch points where the customer can encounter the company and its brands. Each contact with the brand will give a message, good, bad or indifferent. The company will want to deliver a positive and consistent message with each of the contacts. It will lead to total marketing communication strategy which will aim at building stronger relationships with customer by showing how the customers can get help to solve their problems from the company and its products. The integrated marketing communication strategy will make a tie of the com pany’s images and messages. A blended mix of the promotion tools can be used for promoting our company’s products. It can be advertising, personal selling, public relations, direct marketing and sales promotion. Now a day, customers get bombarded with the messages of company from all directions. The company’s print advertisement and television will have the same look, message; feel similar to its personal selling communication and email. The material of its public relation will project the same image like its social network presence and website. Under the plan of overall marketing communication unique roles played by different media must be coordinated carefully by the company in order to attract, inform and persuade consumers. It must coordinate all the touch points of customers for ensuring clear brand messages. Provided with a marketing budget of $1million for 6 month period, different kind of promotion tool can be used according to the following allocation: Advertising $0.40 million, personal selling $0.20 million, public relation $ 0.18 million, direct marketing $0.10 million, sales promotion $0.12 million. More spending should be made towards advertising as advertising is a very good form of informing and persuading customers about a company’s products. It is a paid form of non personal promotion and presentation of goods, services and ideas by an identified sponsor. Advertising can be informative, persuasive and reminder. Creating an advertising strategy needs two major elements. It consists of creating advertising messages and selecting a media for advertisement. Public relation is another promotion tool which aims at building good relations with various publics of company by building up a good corporate image, obtaining publicity, handling off unfavorable stories, rumors and events. Several tools can be used for public relation like news, speeches, special events, written materials, audiovisual materials, corporate identity materials, public service activities, marketing campaigns and social networking processes. Personal selling is an interpersonal arm of promotional mix. Through the process of personal selling, the sales people of a company communicate and create customer value through personal interaction with the customers. It is a form of personal presentation by the sales force of firm for the purpose of boosting up sales and to build relationship with

Human Rights Act Essay Example | Topics and Well Written Essays - 1500 words

Human Rights Act - Essay Example The act came into place in 1998 and before that a person who had his right infringed had to go all the way to the European Court of Human Rights to file such a complaint whereby a commission had to consider everyone’s petition in order to determine whether the case is admissible. Most cases failed to go through at this stage. The commission upon admission of a petition would then ascertain the facts and consider whether a friendly statement would suffice and if a friendly statement did not work, the court would come up with a report that illustrated its findings. Individual applicants could also not demand a hearing (Woodhouse, 2001). The act has placed powers on courts to defend the rights of individuals. These rights are important because they form part of our everyday lives. The United Kingdom has now been bound by case law from the European court of Human Rights rather than precedent. The act has created an obligation on the British courts to take case law from the Europea n court of human rights into account and to interpret legislation in a way that is compatible with the convention on human rights. Initially there had been a conflict between the common law courts and the convention court. The courts have always upheld the common law principles and in doing so the courts came up with statutory interpretations (Rt Hon Lord Justice Elias, 2009). The European Convention on Human Rights is an international document and the European Courts of Human rights also applied their own principles in determining a case. This is whereby the convention courts made different interpretations from the British courts, An example of such a conflict is seen in the case of R (on the application of Marper) .vs. Chief Constable of Yorkshire [2004] 1 WLR 2196. Issue was whether the retention of DNA samples of people who had been arrested amounted to an infringement of rights under Article 8 read together with article 14 of the convention or not. The House of Lords ruled that there was no human rights infringement and the convention court held that there was an infringement of rights. The United Kingdom courts now have the power to undermine parliament. The act has influenced the process of policy formulation of the government firstly, through the process of making sure that there is compatibility with the convention rights. Secondly, through litigation whereby a particular policy may be changed or the method in which the policy is delivered could also be changed. Finally, there is the change that is made in behavior whereby the act requires that the behavior of public authorities should conform to convention rights (Department for Constitutional Affairs, 2008). The Human Rights Act provides a way of enforcing compatibility with convention rights. To begin the courts under Section 3 of the Human Rights Act provides that courts will construe legislation in a way that is compatible with the convention rights. A case that illustrates the effect which the a ct has had in the circumstances is that of A and others .vs. Home Secretary [2005] 2 AC 68, whereby the house of lords held that the Anti- Terrorism Act of 2001 was incompatible with article 14 of the Convention of Human Rights by requiring that foreign nationals be detained without trial and thereby it discriminated on ones nationality and even racial status.